PostPilot
AI Social Media Content Generator & Campaign Automation Platform
Project Overview
PostPilot is an intelligent GenAI platform that empowers marketing teams to generate, schedule, and analyze platform-tailored social media campaigns from a single prompt.
The Problem & Motivation
Creating unique copy tailored for LinkedIn, Twitter, and Instagram requires hours of manual drafting, hashtag research, and calendar scheduling.
System Architecture Diagram
Key Engineering Features
Multi-Platform AI Prompt Engine
Translates 1-line ideas into network-specific posts.
Adjusts tone, length, and hashtag strategy for LinkedIn, Twitter, and TikTok automatically.
Interactive Campaign Calendar
Visual drag-and-drop posting scheduler.
Queue posts across multiple brand accounts with automated time-zone dispatching.
Predictive Engagement Analytics
AI-calculated viral potential score.
Analyzes readability, hook quality, and trending topic alignment to forecast reach before posting.
Full Technology Stack
Technical Challenges & Engineering Solutions
Streaming LLM Tokens to Client UI
Challenge: Waiting for full GPT-4 response generation caused long UI loading delays for users.
Solution: Implemented Server-Sent Events (SSE) streaming token chunks directly to client components for real-time typing visualization.
Measurable Results & Outcomes
What I Learned
- Mastered GenAI prompt engineering, system prompts, and structured JSON output parsing.
- Built resilient asynchronous background job queues using AWS SQS for batch post dispatching.